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Failing to prepare is preparing for public humiliation
While the news is full of Tory minister Lord Freud saying that some disabled people aren’t “worth the minimum wage”, it wasn’t the ignorance of the remarks that shocked me half...
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Why it’s important to remember that marketing is about people
It’s easy to get lost in the world of PR and marketing, focusing only on the goal of your efforts and all those juicy stats and figures, when you’re forgetting that one crucial component &...
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Boomerang launches its new brand identity
When I first went freelance in 2007, I was suddenly faced with the difficult dilemma of choosing a name for my new business. Having just returned from a family wedding in Australia, and feeling inspir...
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Addicted to Facebook? Its success is psychological
How did we ever live without Facebook? We seem to manage our entire lives through the social network. Our birthdays, our photographs, our messages. Facebook has become an integral part of how we ...
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Just how fruitful will the Apple Watch prove to be?
Let’s have a show of hands; before Apple revealed details of its highly anticipated Apple Watch, how many of you were considering the purchase of a ‘smartwatch’ from one of its compe...
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Social Sway: Your greatest power
Way before the results were announced today of the Scottish referendum, commentators keen to identify any sway were keeping a very close eye on social media. But whilst opinion polls said one thing, F...
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Why the ALS Ice Bucket Challenge is 2014’s biggest social media story
Since July, we’ve been watching the growing global phenomenon of the Ice Bucket Challenge, all secretly hoping it will go away before we’re nominated and have to take part ourselves. Optin...
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Greggs bakery shows us how to handle a social media nightmare
When a fake and offensive logo replaced Greggs’ official mark on Google this afternoon, the baker demonstrated how to turn a potential PR nightmare into a positive...
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Why our integrated campaign attracted record-breaking traffic and enquiries for Manchester Fertility
We wanted to share a recent success story regarding one of our clients, Manchester Fertility. Its new partnership with Access Fertility was the largest and most significant story to emerge from o...
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Who will benefit from the Facebook ‘Buy’ function?
Facebook is making its next big move in a push on advertising sales. In a further attempt to increase revenue, the social networking heavyweight this week announced...
